The Offices of Ken Frankel, a personal injury law firm in Pompano Beach, FL, faced a steep uphill battle. After years of stagnant SEO efforts, their website was floundering in a hyper-competitive Florida market. Past SEO professionals had failed to deliver results—or even share a clear strategy—leaving the firm with minimal traffic, poor lead quality, and virtually no first-page Google rankings. Spammy backlinks and over-optimized content had tanked site trust and damaged their brand reputation.
To make matters worse, their website—built on a clunky, code-heavy plugin—crawled at a dismal Google mobile speed score of 7, alienating users and search engines alike. Ken Frankel knew he needed a specialized Law Firm SEO agency to turn things around. He wanted a big impact without relying on expensive traditional advertising, but the crowded personal injury space and years of neglect made this a daunting task.
After interviewing several underwhelming firms, Ken connected with Michael O’Grady of Verdict Digital Marketing—and knew he’d found the legal SEO expert he needed to rebuild his site into a lead-generating machine.
Verdict Digital Marketing dove into a thorough audit and quickly determined the existing site was beyond saving. The plan? Scrap it and build a new one from scratch, rapidly establishing authority in a fiercely competitive market. Speed was critical—Ken couldn’t afford prolonged downtime—but shortcuts or black-hat tactics were off the table. The team had to outpace larger, deep-pocketed competitors through strategy and precision.
The approach centered on three pillars:
The Verdict team hit the ground running. They designed and launched a fresh website, free of the old site’s bloated plugins and structural flaws. A new sitemap and keyword strategy guided the creation of optimized, user-focused content—topically rich pages designed to rank well and convert visitors by answering their questions comprehensively. Duplicate and thin content was eliminated to avoid keyword cannibalization and clarify the site’s focus for Google.
On the technical side, page speed became a priority. Unnecessary plugins were axed, caching was implemented, and optimizations pushed the mobile speed score from a sluggish 7 to a blazing 56—a 750% leap. For local dominance, the team built and cleaned up citations across the web, ensuring consistent business listings to climb Google’s Map Pack rankings.
Simultaneously, an ambitious link-building campaign targeted authoritative domains through professional outreach in the legal industry and local region. Spammy links were disavowed, restoring trust with search engines. Every move was deliberate, balancing speed with sustainability.
The turnaround was swift and stunning. Within the first month, Frankel Injury Law’s most competitive keywords jumped from pages 2 and 3 to page one of organic search results, overtaking bigger firms spending 5-10 times more on SEO. The robust content strategy paid off, landing them in Google’s coveted Map Pack 3-spot for local searches.
In just three months, organic search traffic soared by 314%, fueled by technical fixes and authority gains. The optimized page speed didn’t just impress Google—it drove user engagement, contributing to a surge in calls from 0 to 60 per month. Verdict Digital Marketing didn’t just revive Ken Frankel’s online presence—they built a lead-generating engine that punched well above its weight in Florida’s cutthroat personal injury market.
Ken summed it up best: “Michael and the Verdict team took us from invisible to unstoppable. We’re finally seeing the leads we deserve.”
